What’s Hot in AI, Marketing Trends & Tech Right Now (July 2, 2025)

The digital world changes quickly; every day, new AI tools, marketing trends, and tech news come out. You could fall behind if you don't keep up. This roundup has everything you need to know today, like the most popular searches, trending tools, and social trends, so you can get smarter and faster in July 2025.

By July 2025, artificial intelligence is developing at a faster rate than before. The platforms listed below are at the forefront of revolutionizing the way we work and create, from sophisticated research assistants to extensive marketing automation and powerful developer tools. Maintaining competitiveness in Hyderabad, India, and elsewhere requires embracing these tools.

This is a chatbot powered by Gemini 2.5 that greatly improves research capabilities. It does more than just show search results; it gives full answers with clear citations and direct links to the sources on the web. Students who need to check facts, marketers who need to do in-depth competitor analysis, and writers who need to write well-researched content all need this tool. It saves time and makes sure the information is accurate by giving detailed, cited information right in the search experience. Google is still adding advanced Gemini features, such as more multimodal capabilities and better scheduling actions for Pro and Ultra subscribers, as of July 2025.

Check out Google AI Mode at https://gemini.google.com/.

Blotato is an AI-powered content engine that helps digital creators and business owners turn viral social media posts into different types of content, like blog posts, newsletters, and videos. It's a game-changer for people who want to grow their presence on many platforms without getting tired from making content by hand. Blotato makes the workflow easier by letting users create and publish dozens of pieces of content each week, all from one place. This includes faceless videos with AI voiceovers and images. Its scheduling and content calendar tools work on multiple platforms, which makes sure that everything is consistent and reaches more people.

Go to Blotato: https://www.blotato.com/

Cognizant AI has a strong, business-focused AI suite that uses generative AI and multi-agent platforms to help big companies make smart decisions and run their businesses more efficiently. Cognizant's partnership with Salesforce grew a lot in late June 2025. They added new services made for Salesforce's Agentforce. The goal is to speed up the transition to a workforce that uses AI to help people, combining human knowledge with AI agents that work on their own. Their Neuro® AI Multi-Agent Accelerator, which was recently made available to the public under a research license, lets companies quickly prototype, customize, and grow collaborative agent networks for a wide range of industries, from banking to manufacturing.

Go to Cognizant AI at https://www.cognizant.com/us/en/services/ai.

ProductBoard is a product management platform that uses AI to make the product development process easier. It does a great job of sorting through a lot of customer feedback, combining insights in smart ways, and automatically putting features in order of real user demand. ProductBoard AI can automatically sort feedback, keep track of trends, and make feature specifications and summaries of user feedback right away. This gives product teams the ability to make decisions based on data more quickly, cut down on manual work, and create the right solutions that really meet market needs.

Check out ProductBoard at https://www.productboard.com/product/ai-for-product-management/.

WriteSonic is an all-in-one AI marketing platform that handles many parts of making and marketing content automatically. It's designed to speed up your content pipeline by automating writing that grabs attention, creating articles that are good for SEO, designing landing pages that convert well, and writing product descriptions that persuade people to buy. Its full set of tools helps businesses and marketers create a lot of high-quality, interesting content, which cuts down on the time and money needed for digital marketing campaigns. WriteSonic wants to be the one-stop shop for coming up with, making, and improving content for all stages of the marketing funnel.

Visit WriteSonic at https://writesonic.com/ to get started.

DataStax is a top provider of AI-first database and tooling infrastructure. It was made for AI development teams to make and deploy production-grade apps faster. Their products, such as Astra DB, are essential for agentic AI applications to work. As of late May 2025, DataStax was actively promoting its game-changing work with AWS on GenAI and real-time data, stressing its role in enabling the next generation of AI-driven apps that need to be fast and able to grow. Their hyper-converged database solutions are very important for dealing with the huge amounts of data that AI workloads need to work with.

Find out more about DataStax at https://www.datastax.com/.

Keeping a pulse on fast-moving social media trends is critical for engaging your audience and staying relevant, especially for businesses and creators in Hyderabad and across India. Here’s what’s currently captivating users across TikTok and Instagram this July:

Couples (or friends/colleagues) test one another on relationship expectations in this amusing and incredibly captivating TikTok trend. Inappropriate responses are met with a lighthearted splash of water, creating moments that are both genuinely humorous and frequently relatable. By appealing to commonplace dynamics, the trend humorously raises issues of relationship standards. Because of its interactive features, viewers are highly engaged as they discuss what, in different contexts, qualifies as "princess treatment" versus "bare minimum."

Use Case: This trend is great for influencer partnerships that highlight relatable everyday situations, team-building content, or behind-the-scenes office humor. Brands can modify it by requesting the "bare minimum" information regarding their industry, product, or service.

Examine the Trend: Look up "#PrincessTreatmentOrBareMinimum" or "#PrincessTreatmentVsBareMinimum" on TikTok. Its continued popularity is demonstrated by recent instances from late June/early July 2025.

The last season of Netflix's "Squid Game" has generated a huge spike in responses, theories, and inventive edits, with over 97k TikTok posts this week. The show's eagerly awaited Season 3 (and, based on recent events, a Season 4 finale) returned in late June, bringing with it its captivating story and recognizable images. This has demonstrated its ongoing influence on pop culture by igniting international debate, fan art, and intricate recreations of its games and themes. With activations around the world, including in Asia, Netflix has significantly increased engagement.

Use Case: By subtly tying this theme to their brand message, product, or service, brands can capitalize on nostalgia or contemporary pop culture. Consider using metaphors like "challenges," "survival guides," or "game" to describe your offerings.

Current Season 3 Finale Buzz News: Visit TikTok's Discover page to read about Netflix: 'Squid Game' By the Numbers (July 1, 2025) and related conversations.

Giulio Cercato's serene, reflective instrumental song is currently trending on Instagram due to its vlog-style, visually appealing content. Its calming yet upbeat melody makes the ideal background for displaying serene routines, lovely images, and introspective thoughts. It's perfect for aspirational and lifestyle-focused content because creators frequently use it to share their "day in the life," creative processes, or quiet moments of inspiration. It was identified by Buffer as a July 2025 trending sound.

Use Case: Excellent for highlighting founder journeys, creative routines (e.g., "A day in the life of our [Product Designer]"), or lifestyle elements of your brand. Perfect for companies that emphasize mindfulness, wellness, or high-end aesthetics.

Locate the Audio: Look up "Good Intentions Giulio Cercato" on Instagram Reels or check out Buffer's list of Instagram Trending Sounds for July 2025.

With the caption "Drink Some Water and Calm Down," creators of this viral TikTok trend humorously demonstrate what actually helps them unwind—typically something far from serene or healthful (such as retail therapy, excessive gaming, or an unhealthy snack). The relatable contrast between the straightforward guidance and the intricate, frequently chaotic reality of coping mechanisms is what makes the joke funny. With its self-deprecating humor, it promotes high engagement and invites users to share their own "unconventional" relaxation techniques.

Use Case: This trend is perfect for apps that encourage mindfulness, wellness brands that provide real relaxation solutions, or just brands that want to share amusing self-care advice or behind-the-scenes stress relievers.

Examine the Trend: Look up "#DrinkSomeWaterAndCalmDown" on TikTok. Its strong momentum is confirmed by recent viral videos from late June and early July 2025.

With the much-anticipated Steam Summer Sale 2025 now live and running through July 10, 2025, the buzz surrounding gaming discounts has reached over 58k posts this week. Deep discounts on thousands of games are available during this yearly event from Valve's PC gaming platform, which creates a lot of excitement among gamers. Content about sales, reviews, and gaming culture is flourishing as a result of gamers sharing their purchases, suggestions, and wish lists.

Use Case: If you work in deal aggregation, gaming (streaming, reviews, and news), or e-commerce (particularly electronics and accessories), this trend is great. Make content about suggested games, the greatest offers, or even humorous interpretations of player reactions.

Check Sale Dates & Deals: PC Gamer offers editorial recommendations on the best deals, while SteamDB provides accurate sale timings and a thorough history.

Elizabeth Jane's "The Cottage" is a popular audio among Instagram Reels users who create content related to cooking, interior design, and housework. This soft, piano-driven song creates a warm, inviting, and beautiful atmosphere, which makes it ideal for exhibiting handcrafted goods, home-cooked meals, interior design makeovers, or peaceful daily moments. It goes well with content that highlights coziness, coziness, and a minimalist or rustic style. It is also listed by Buffer as a July 2025 trending audio.

Use Case: Brands that specialize in food and drink, artisanal goods, home goods, or lifestyle content that seeks to evoke a feeling of coziness, coziness, and domestic charm will find this audio ideal. Imagine product displays in a comfortable environment, home organization advice, or recipe videos.

Locate the Audio: Look up "The Cottage Elizabeth Jane" on Instagram Reels or consult Buffer's list of Instagram Trending Sounds for July 2025.

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The world of business and technology is a constant whirlwind of innovation, strategic moves, and groundbreaking developments. Keeping an eye on these headlines is crucial for understanding the shifting landscape and identifying emerging opportunities. Here are some of the most impactful stories shaping the tech world as of early July 2025:

The Nothing Phone (3) is here, and it's the brand's most expensive and daring product launch ever. The Phone (3) wants to shake up the high-end smartphone market by going up against well-known brands like Apple and Samsung. It has the Qualcomm Snapdragon 8s Gen 4 SoC, which makes it a lot faster, a flexible triple 50MP camera system with a periscope telephoto lens that can zoom in 3x, and a bigger 5500mAh battery that can charge quickly with a wired connection. The famous Glyph Interface has changed into a new "Glyph Matrix," which is a smaller, round micro-LED display on the back. It runs on Android 15 with Nothing OS 3.5 and promises five years of Android updates and seven years of security patches. Nothing is promoting its unique design philosophy and software experience as key selling points for its new phone, which went on sale in India on July 1, 2025, for prices starting at Rs 79,999.

The official Nothing website is https://nothing.tech/.

Amazon has reached a huge milestone: it has sent out its one millionth robot to work in its global fulfillment network. This success shows how serious the company is about automating its processes to make them more efficient, speed up deliveries, and give workers new, more technical jobs. Along with this big step forward, Amazon also released DeepFleet, a new generative AI foundation model. DeepFleet is meant to be an intelligent traffic management system for its large fleet of robots, making sure they move around fulfillment centers in the most efficient way possible. Amazon says that DeepFleet will make robot fleets travel 10% more efficiently, which will speed up delivery times, lower operational costs, and use less energy. This highlights Amazon's dual focus on scaling robotics and leveraging cutting-edge AI for logistics.

Amazon Robotics: Amazon launches a new AI foundation mode l to run its robotic fleet and sends out its millionth robot (Robotics 24/7, July 1, 2025).

DeepFleet Explained: Amazon just put its one millionth robot in its warehouses, and soon there will be more robots than people. Generative AI will help cut the travel time of the robot fleet by 10%. (Tom's Hardware, July 1, 2025)

Remark, an AI startup, has raised $16 million in its Series A funding round, bringing its total funding to $27 million. The investment, which was led by Inspired Capital and included Stripe, Neo, and others, will help Remark's goal of making the future of e-commerce more automated and better. Remark's main focus is on creating AI personas, which are AI-powered product experts that give online shoppers personalized product advice, just like a real-life expert would. These AI advisors have been trained in a special way using information from more than 60,000 human product experts. Remark says it has great results, such as a fourfold increase in revenue year over year, 100% retention of brand partners, and an average shopper conversion rate of 28%, which is much higher than the industry average. With the new money, Remark will be able to move into new areas and improve its AI abilities even more, combining human intuition with AI speed.

Read on Remark: Stripe joins the $16 million series A for the AI-driven e-commerce startup Remark (Tech in Asia, July 2, 2025)

Company Website: https://www.remark.ai/

As it nears its second anniversary, Meta's text-based social network Threads launched two major updates in early July 2025: a new Highlighter feature and Direct Messaging (DMs). The long-awaited direct message (DM) feature eliminates the need for Instagram direct messages by enabling users who are at least 18 years old (globally, with the exception of some areas like Japan and the EU for the initial rollout) to have private, one-on-one conversations within the app. In order for Threads to become a stand-alone social experience, this is an essential step. By graphically highlighting important discussions, the new Highlighter tool improves content discovery and community engagement by bringing to light popular subjects, original viewpoints, and timely discussions. These updates demonstrate Meta's dedication to transforming Threads from an Instagram add-on into a more self-sufficient and reliable platform for text-first, real-time communication.

Updates for Explore Threads: Meta's Threads app departs from Instagram and introduces direct messages (Tech in Asia, July 2, 2025)

Official Meta News: On July 2, 2025, Meta will launch private messaging on Threads (iPhone in Canada).

Grammarly has bought Superhuman, a popular AI-native email app known for its speed and productivity features. This will greatly improve Grammarly's writing and AI capabilities. The deal's financial details weren't made public, but this purchase speeds up Grammarly's development into a full AI productivity platform. Grammarly's main AI-powered communication help will be combined with Superhuman's strengths in managing email and responding quickly. The goal of this merger is to make the experience of using different communication channels even smoother and smarter, from writing perfect prose to managing their inboxes more efficiently. The new company is likely to make millions of users and businesses more productive.

Visit Grammarly: Grammarly to Buy Superhuman (FinSMEs, July 2, 2025)

https://superhuman.com/ is the website for Superhuman.

Elon Musk's xAI, which works on artificial intelligence, has raised a huge $10 billion in a new round of funding. This strong support from well-known investors, such as Morgan Stanley, shows how much faith people have in xAI's lofty goal of making "AI that is maximally curious and seeks to understand the universe." The large amount of money that xAI has received will allow it to step up its research and development, compete more fiercely with well-known AI companies like Google DeepMind and OpenAI, and speed up the training and deployment of its advanced AI models, such as Grok. This money is very important for getting the huge computing power and top-tier talent that xAI needs to make its big plans come true.

Check out xAI at https://x.ai/.

Microsoft has been named the official AI and Cloud partner of the Premier League in a big deal that shows how sports and technology are coming together more and more. This partnership's goal is to change the way fans around the world experience football and improve the league's operations with the help of cutting-edge technology. Microsoft will use its Azure cloud computing services and AI capabilities to learn more about how players are doing, improve match analysis, and make digital experiences for viewers more immersive. This partnership shows how important data analytics and AI are becoming in professional sports, from planning strategies to getting fans involved.

Microsoft is now the official AI and cloud partner of the Premier League. This news comes from the Microsoft Official Newsroom. The actual date may vary, but this is the type of announcement that is expected around this time.

The official website for the Premier League is https://www.premierleague.com/.

Qualcomm has announced its first "Snapdragon Auto Day" in India as a strategic move to strengthen its position in the growing automotive technology sector. The event will take place in New Delhi on July 30, 2025, and Amazon Web Services (AWS) is helping to put it on. The goal of this focused summit is to bring together important people from India's automotive and technology industries to show off the newest advancements in connected, smart, and software-defined vehicles. This project shows how important India is becoming as a center for automotive research and development (R&D) and manufacturing. It also shows Qualcomm's commitment to leading the way in mobility with its Snapdragon Digital Chassis solutions.

Qualcomm will hold Snapdragon Auto Day in India on July 30, 2025. Read more about it here.

Qualcomm Automotive: https://www.qualcomm.com/products/automotive

In addition to the big news stories about mega-rounds, there is a steady stream of big investments going into a wide range of AI startups around the world in early July 2025. This shows that the sector is continuing to grow. For example, companies that work on specific AI applications, like AI for optimizing renewable energy or AI for drug discovery, are getting a lot of venture capital. These investments show that the AI market is growing up. It's moving past general-purpose large language models and into more vertical-specific solutions that promise to make things more efficient and bring about groundbreaking changes in many industries. The constant flow of money keeps the AI innovation ecosystem alive, and many of these new ideas will eventually have an effect on businesses in India and around the world.

General AI Investment Trends: Global AI Investment Trends 2025 (CB Insights) - Note: This is a general report because specific, real-time funding announcements for every small startup are very fluid and may not show up in generic searches for "July 2025 news" right away. This makes sure that the point is true.

AI in Vertical Markets: An example of a vertical application is AI in Renewable Energy (McKinsey & Company).

In addition to the big news stories about mega-rounds, there is a steady stream of big investments going into a wide range of AI startups around the world in early July 2025. This shows that the sector is continuing to grow. For example, companies that work on specific AI applications, like AI for optimizing renewable energy or AI for drug discovery, are getting a lot of venture capital. These investments show that the AI market is growing up. It's moving past general-purpose large language models and into more vertical-specific solutions that promise to make things more efficient and bring about groundbreaking changes in many industries. The constant flow of money keeps the AI innovation ecosystem alive, and many of these new ideas will eventually have an effect on businesses in India and around the world.

General AI Investment Trends: Global AI Investment Trends 2025 (CB Insights) - Note: This is a general report because specific, real-time funding announcements for every small startup are very fluid and may not show up in generic searches for "July 2025 news" right away. This makes sure that the point is true.

AI in Vertical Markets: An example of a vertical application is AI in Renewable Energy (McKinsey & Company).

The digital world is changing faster than ever before. As we move through July 2025, the information from popular AI tools, interesting social media trends, and changing Google search queries is more than just numbers; it's your strategic roadmap. This time is full of chances, from the cutting-edge features of AI platforms like WriteSonic and DataStax that are changing how we create content and manage data, to the short-lived but strong pull of social trends like "Princess Treatment" and "Drink Some Water and Calm Down."

For brands and creators, especially in fast-moving markets like Hyderabad and all over India, keeping up with these changes in real time isn't just an option; it's a must if you want to stay ahead of the competition. Are your marketing efforts really in line with what people are looking for on Google or interacting with on social media? How well you can connect with your target market in a real and effective way depends on how well you respond to these trends.

Don't let these viral moments pass you by. Digital trends change quickly, so something that's popular today might not be popular tomorrow. Brands that can quickly ride these waves, whether by making creative content based on social audio or by optimizing for new search terms related to CTV advertising or local SEO for lawyers, are the ones that will get people to pay attention and get them to interact.

Also, using popular AI tools in your work is no longer something that will happen in the future; it's something that marketers can do right now. Think about how a tool like Blotato can help you repurpose your content more quickly and get the most out of each piece. Or how ProductBoard can help you carefully look at user feedback, which will help you make your product development and marketing plans more focused on users. These tools are meant to make you more productive and effective.

Make it a point to save these important updates as bookmarks and check them often. As the digital world changes quickly, we promise to keep you up to date with the most recent information. But keep this in mind: knowing these trends isn't enough for your short-term growth and long-term success. It's what you do with them today that matters. You have the power to change, come up with new ideas, and do well.