July 2025: Viral Pulse – Social Media Content & Audio Trends

By the middle of 2025, trends are accelerating more quickly than summer heat waves. Regardless of your role—creator, marketer, or company leader—you should pay attention to these updates as they may serve as the impetus for your upcoming major campaign.

With more than 80,000 reels, Sun Rays by freddie.banks1 is the most popular account on Instagram. From daily routines to hobby showcases, creators are utilizing it for laid-back vibes. Include it in your upcoming work or behind-the-scenes video to embrace the chill vibe. (To locate the audio and view samples, search for "Sun Rays by freddie.banks1" directly on Instagram Reels.)

Smooth panning transitions in Black Eyed Peas' "Imma Be" inspire new everyday content; new clips are revealed when the camera moves from right to left. It's a light, lively style that works well for both work and lifestyle content. (Use the audio on Instagram Reels or TikTok to get ideas.)

A scathing TikTok trend is "Who Said That," in which creators criticize themselves before asking, "Who said that?" straight into the camera. It's witty, unvarnished, and ready to add personality to corporate narratives. (Search "Who Said That TikTok" on TikTok to learn more about this trend.)

With more than 36,000 posts in the last week, Lamar Jackson Edit is the most popular user on TikTok. The trend combines routine activities with sudden shifts to sports-style movements. High reward, high energy—perfect for side gigs. (Search "Lamar Jackson Edit TikTok" on TikTok to view examples.)

Audiences are still enthralled with Top 5 Content. Creators are using the ranking momentum to generate interest and discussion on specialized subjects, whether they are listing tools, lessons, or private moments. (Search "Top 5 Content" on Instagram or TikTok to learn more about this well-liked content format.)

POV content is still a timeless essential. To promote empathy and connection, highlight a "you are here" moment in your niche, be it daily routines, sports, or business. (Discover how to use POV content in marketing on sites such as Premium Content Shop.)

With its heartfelt, poignant chords, Adam Griffith's Bliss surpasses one million reels. For increased viewer resonance, use it to enhance lifestyle moments or glimpses of your career path. (Use this popular audio on TikTok or Instagram Reels.)

That One Friend enables creators to play out eccentric archetypes in real-world situations, which is perfect for adding relatability and humor to your brand. (For inspiration, look up "That One Friend trend" on Instagram or TikTok.)

Accuracy Trend asks users to rate the authenticity of your content. Ask your audience to rate your accuracy as you reenact business moments; this technique is excellent for interactive storytelling. (See the TikTok for Business Blog to find out more about popular topics on TikTok for business.)

Aaron Frazer's "Lover Girl" provides a warm soundtrack for vlog-style reels about passion projects, work, and life. Include this for content that is tidy, beautiful, and full of mood. (Search YouTube or Instagram Reels for the song and the source of the idea.)

Women are encouraged by #WomanOfTheYear to reflect or use humor to highlight past relationships. You can repurpose this trend to showcase moments of professional empowerment by incorporating humorous reflections. (See TikTok for examples of this trend.)

In just one week, #HeatWave has attracted over 22,000 posts. Ideal for travel, lifestyle brands, or seasonal brand tie-ins. To increase relatability, use content related to the weather or the summer. (Observe how TikTok creators are utilizing this hashtag.)

In less than a day, KATSEYE's song "Gabriela" received 5.5 million views on YouTube. It is ideal for artistic and creative niche use because of its dynamic and streamlined appearance. (Watch the YouTube lyric or official video.)

With 51,300 reels and counting, Wizz's Exciting Day highlights everyday routines or delectable creations. Particularly effective for creators of daily routines, crafts, or cuisine who want to elevate their mood. (Look for examples and use the audio on TikTok or Instagram Reels.)

As June 2025 comes to a close, there are a lot of new chances in the digital world. It's important to stay up to date on everything from popular social media trends and trending audio to big changes in AI and business tech. To connect with audiences and drive growth, marketers, creators, and leaders need to keep up with these fast changes. Now is the time for the future of digital strategy, which is based on flexibility and new ideas.