What is an Online Video Platform?
A full system is provided by an online video platform, or OVP, where you may manage, publish, and analyse your videos.
A video content management system for uploading videos as well as video player technology are both provided by an online video platform.The majority of video platforms first surfaced in 2006, when video was still in its infancy.
Traditional media jumped on the video bandwagon much earlier, but because there weren't any internet video platforms available, they had to build their own by interconnecting various systems. These featured tools for traffic generation, video ad management, and managing and encoding videos.
What should you look for in a video platform?
Your video objectives will determine what you should consider when selecting a platform, but there are five criteria that will guide you in the proper direction.
1. Interactivity
Viewer engagement and conversion rates are increased via interactive video. There are numerous video platforms to pick from, but each one offers a different level of involvement. Some allow you to make fully branching videos, while others only provide you the basic ability of adding a link to a video.
2. Analytics
Although it may not be the most "sexy" topic, it is one of the most crucial ones. The majority of online video services provide a separate analytics section. For instance, Google Analytics displays the percentage of videos that visitors finish watching, but it does not indicate where they stop.
It's intriguing to see the drop-off % as a number. For instance, 10% of your viewers watch the entire video, but you find that most viewers stop watching during the first 20 seconds. This can indicate that the video introduction needs to be modified. You can continue to optimise using these indicators in order to increase conversion rates.
3. User friendly dashboard
You control your videos using an interface called the dashboard. You configure your video distribution strategy in the dashboard, which provides you with insight and in-depth analytics.
Although every video platform offers a dashboard, each one varies in terms of usefulness and usability. Consider how user-friendly you find the dashboard to be. Additionally, it's critical to confirm the existence of a support system and the ease of access to it.
Choose a platform for your internet videos that uploads and encodes them automatically. Long-term, this will save you a tonne of time.
4. Video hosting and Content Delivery Network
The majority of platforms offer video content hosting. Hosting, also known as the Content Delivery Network, refers to the local storage of your video and its availability across a number of servers and directories (CDN). You don't need to be concerned about your films being offline or taking up too much storage space because of the CDN.
When you wish to distribute your video content internationally, a CDN becomes even more crucial. Particularly a CDN that provides global coverage, as it will guarantee that viewers from all around the world will have the same top-notch video experience. Even regionally focused consumers, nevertheless, should have the best possible user experience.
Online information is gradually moving toward being dominated by video content. Video is preferred above other material kinds by more than 85% of internet users.
So it makes sense that YouTube, a website that hosts videos, is today the second-largest search engine.
By 2027, it is anticipated that the live video streaming market would be worth $184.27 billion.