17 Social Media Trends You Should Be Using This Week (July 2025)

Are you having trouble following the real trends on social media? You're not by yourself. Every day, new trends emerge, making it simple to overlook content opportunities that could instantly boost your brand's visibility. For that reason, I put together this concise guide to the top 17 viral trends that are consuming feeds on YouTube, Instagram, and TikTok this week. Here's exactly what to use right now to stay relevant, from popular audios to oddball challenges.

This is your comprehensive, hand-picked list of the most popular audio, video, and content formats this week—rearranged and tailored for various content types.

This trend entails showing a seemingly harmless or typical clip—such as a person working, strolling, or just unwinding—that is suddenly cut off or followed by an embarrassing, unexpected, or profoundly impactful event. A "foreshadowing" hook is established by the first setup, which piques viewers' interest and keeps them watching until the shocking turn. It's a fantastic method for bringing humor to commonplace situations, creating suspense, and telling imaginative stories.

• Ideal for: Product reveals (with a twist), humorous sketches, brand storytelling, and showcasing surprising results.

• Use on TikTok and Instagram Reels

• Destination: Look up "Subtle Foreshadowing" on Instagram or TikTok.

Right now, Black Eyed Peas' upbeat song is driving more than 200,000 reels on Instagram. Its lively tempo is being used by creators to highlight dynamic content, such as challenging workouts, inspiring fitness makeovers, or energizing everyday chores. The lively background provided by the audio elevates routine tasks to seem more interesting and effective.

• Fits in nicely with: Daily vlogs, workout guides, behind-the-scenes brand videos, or showcasing effective workflows.

• Platform: Reels on Instagram

• Go to Instagram Reels audio and search for "Rock That Body Black Eyed Peas."

TikTok's exclusive summer flash sale event, "Deals For You Days," which took place from July 7–19 and attracted over 347,000 TikToks, is the main driver of this trend. For customers hoping to get the most savings during the sale, creators are actively sharing shopping advice, showcasing upcoming sales, and providing preparation guidance. This trend takes advantage of the enthusiasm surrounding sales and special deals.

E-commerce brands: Take direct advantage of this by sharing professional shopping tips tailored to TikTok Shop, making "haul" videos, or promoting your own products that are included in the sale.

• Platform: Shop on TikTok

• Goal: Keep an eye on TikTok's #DealsForYouDays hashtag.

dramatic or poignant narrative overlays, this format includes unscripted clips that portray everyday life, professional experiences, or introspective thoughts. By sharing real moments and stories, creators can establish stronger bonds with their audience thanks to the format's relatability and authenticity.

Ideal for: Communicating emotional brand stories, sharing milestones, personal branding, and "day in the life" content.

• Method: For optimal effects, incorporate engrossing narrative audio or well-known, poignant background music.

• Platform: TikTok

• Destination: Look up "Emotional Story Overlay" or "Vlog Style Story" on TikTok.

Its use in striking "before-and-after" transformations is what defines this potent audio trend. From noteworthy business victories and remarkable fitness journeys to life-changing parenting experiences or skill development, creators are using "Bam Bam" to dramatically showcase a variety of forms of change. The structure of the audio frequently permits a build-up to a reveal, enhancing the transformation's visual impact.

Ideal for: Highlighting customer success stories, brand outcomes, individual development paths, or the efficacy of products.

Platform: Reels on Instagram

Go to Instagram Reels audio and search for "Bam Bam BabySpoon__."

Couples in this amusing TikTok trend are jokingly asking one another what they expect from a relationship in terms of "princess treatment" versus the "bare minimum." When a partner gives a "wrong" response, they are frequently doused with water, which makes the exchange more humorous and relatable. It's a fun approach to investigate relationship dynamics and produce interesting, viral content.

Ideal for: Playful influencer partnerships that highlight individuality, team-building content, and behind-the-scenes looks at workplace camaraderie.

Utilize everywhere: TikTok

Goal: Look up "Princess Treatment or Bare Minimum" on TikTok.

As the show's final season draws near or premieres, the cultural phenomenon "Squid Game" is once again in the social media spotlight with over 140,000 new posts. Reaction videos, fan edits, and meme-style analyses of the show's gripping plot and characters are all on the rise as a result of this trend. It appeals to nostalgia and broad pop culture interest.

Ideal for: Creators or brands wishing to interact with popular culture. Utilize popular hashtags associated with the show (such as #SquidGameSeason2, #SquidGameEnding) and produce commentary, reviews, or opinion pieces.

Platform: TikTok

Goal: Keep an eye on #SquidGame and associated TikTok hashtags.

The phrase "drink some water and calm down" is displayed before an item or activity that actually aids in relaxation or stress relief by creators in this sympathetic and frequently humorous trend. Coffee, pets, books, or a favorite pastime are examples of common items. It's a relatable trend that encourages self-care and provides a kind, frequently humorous method of handling everyday stressors.

Ideal for: Mental health advocates, wellness brands, lifestyle influencers, or just making your content more relatable and humorous. Adaptable to product placement (e.g., a cozy blanket, a soothing tea).

Platform: Instagram

Goal: Look up "Drink Some Water and Calm Down" on Instagram.

Giulio Cercato's serene, reflective audio is perfect for soft, vlog-style content and beautiful B-roll. It is used by creators to record peaceful daily routines, highlight interests, or just show off aesthetically beautiful moments that inspire calm and reflection. The audio gives the images a calm, introspective feel.

• Ideal for: Lifestyle influencers, presenting innovative practices, founder journeys, or emphasizing wellness and relaxation products. Its calming and inspirational images increase engagement.

• Platform: Reels on Instagram

• Go to Instagram Reels audio and search for "Good Intentions Giulio Cercato."

The text overlay in this amusing overlay trend says, "The solution to my problem isn't [X], it's [Y]." Usually, creators fill in [X] with a generic, inefficient solution and [Y] with a surprising, frequently fanciful, or intensely personal solution to their issue. It's a flexible format for relatable content that can either highlight unanticipated advantages or just provide a humorous perspective on everyday challenges.

• Ideal for: Content about travel (e.g., "The solution to my problems isn't therapy, it's a beach vacation"), wellness products, hobbies, or any other subject where a humorous alternative can be offered.

• Platform: TikTok

• Goal: Look up "The Solution To My Problems" on TikTok.

Fitness-related reels are currently dominated by Kesha's explosive, high-energy audio track. This song's creators are combining it with energetic videos of exercises, striking poses, brief fitness advice, and motivational "glow-up" makeovers. In the field of health and wellness, visually striking and inspirational content is ideally complemented by the audio's powerful energy.

• Ideal for: Fitness instructors, health and wellness companies, and anyone making transformation reels. Its upbeat vibe encourages high engagement.

• Platform: Instagram

• Destination: Look up "ATTENTION! Kesha" on the audio version of Instagram Reels.

As part of this TikTok trend, creators combine videos of themselves grinning or otherwise content with overlay text that says, "You look happier..." and then a specific, relatable life change, such as "...after leaving that job" or "...after starting my side hustle." With an emotional or aspirational tone, it's a potent storytelling format that appeals to universal themes of pursuing passions, career satisfaction, and personal fulfillment

• Ideal for: Sharing emotionally compelling success stories, promoting the advantages of a good or service that enhances quality of life, and personal branding.

• Platform: TikTok

This audio is being used by creators to create humorous greeting skits, relatable inside jokes, or awkward social situations. With more than 57,000 reels and counting steadily, the audio serves as a peculiar and slightly naughty background for clever captions and amusing situations.

This audio works well for brands that want to add humor to their content, create parodies of customer service, provide behind-the-scenes looks at their internal team culture, or highlight relatable moments from regular business and customer interactions.

Platform: Instagram

Goal: Look up "Illegal Pink Pantheress" on the audio version of Instagram Reels.

With a humorous caption like "POV: You walk into a room and forget why," creators of this trend frequently imitate a dramatic "model walk," often with exaggerated flair, before abruptly reversing or pausing. It's a very flexible trend that highlights commonplace oddities in a humorous manner while incorporating relatability and self-deprecating humor into lifestyle content.

• Ideal for: Lifestyle influencers, companies marketing commonplace goods, or anybody wishing to inject some lighthearted humor into their writing. It works well to highlight the humorous aspects of relatable circumstances.

• Use on TikTok and Instagram

• Destination: Look up "The Model Walk Trend" on Instagram or TikTok.

An ingenious and frequently amusing trend in which creators hold a commonplace object (such as a pet, book, or cup of coffee) and caption the video with "Something to take the edge off," set to the Berlioz song "Deep In It." This trend enables inventive product placement or parodies that relate to the need for a calming influence or ask viewers to guess the "solution."

• Perfect for: Funny parodies, content that encourages relaxation and well-being, or product placement (presenting your product as a reassuring or stress-relieving item).

• Platform: TikTok

• Goal: Look up "Something To Take The Edge Off" on TikTok.

This audio track by d.higgs is used by creators to showcase genuinely joyful and carefree moments. Clips often feature beautiful sunsets, engaging hobbies, enjoyable cooking experiences, or other moments that evoke a sense of contentment and freedom. The audio itself adds a relaxed, cool, and optimistic vibe, making it perfect for aspirational lifestyle content.

• Perfect for: Lifestyle influencers, travel content creators, food bloggers, or brands looking to convey a positive, carefree, and cool brand image.

• Platform: Instagram

• Destination: Search "Feels Good d.higgs" on Instagram Reels audio.

This is a developing content category that is doing remarkably well across platforms, not a particular audio or challenge. Reels or TikToks that demonstrate how to use well-known AI tools to streamline tasks are being produced by creators. Tutorials on using WriteSonic for automated copywriting and content repurposing, Gamma for short presentations, Midjourney for beautiful visual generation, and even AI to create video concepts are a few examples. These developments in education serve a wide range of people who are looking for creativity and efficiency.

Establish yourself as: A productivity guru, an AI specialist, or a thought leader. This kind of content builds authority and offers real value.

Platform: YouTube Shorts, Instagram, and TikTok

Where to go:

Gamma: [untrustworthy link deleted]

WriteSonic: https://writesonic.com/

Midjourney: https://www.midjourney.com/

Social media is a dynamic environment that is always changing due to new challenges, formats, and audios. Connecting with your audience where they are, in a language they can understand, is more important than simply chasing virality when it comes to staying on top of what's truly trending.

You just looked at 17 significant, viral social media trends for July 2025 that include YouTube, Instagram, and TikTok. To keep your brand current and your message compelling, each one presents a different chance to add humor, emotion, relatability, or educational value to your content.

Don't ignore these insights. Use this guide as your weekly action plan. Select and put into practice one new trend, such as an audio, a challenge, or a format. Try different things, make adjustments, and observe how fast your content can stand out from the crowd.

Your competitive advantage lies in your ability to capitalize on these current trends. So jump right in, create, and leave your mark on the constantly changing feed.